XR – AR/VR/MR/AI for Training, Sales Enablement, and Recruiting
XR is an umbrella term encompassing augmented (AR), virtual (VR), and mixed reality (MR) technologies. Fortune 500 companies use XR for Enterprise and Business training, demonstrations, and product development. Groove Jones is working with companies to innovate and explore how XR can be integrated into their training and development initiatives.
We create custom software solutions and license our GrooveTech systems for companies looking to deploy programs using immersive technology.
Implementing Extended Reality (XR) tools and programs in your organization is an investment that will help you achieve many of your workforce goals. XR is already an active employee training and development player in several industries. Through simulated environments, scenarios, and interactions, XR training engages employees in experiential learning, arguably the best way to learn new skills or practice existing ones. NO ONE GETS LEFT BEHIND because XR training includes the four principal learning styles — Visual, Auditory, Reading/Writing, and Kinesthetic. You can demonstrate your innovation and leadership by adopting these technologies and engaging with today’s digitally connected workforce.
Improved knowledge retention and increased engagement are natural byproducts of XR training. We can integrate gamification into an XR training program to boost employee engagement through earning points or completing a complex task. XR supports a “learn by doing” approach for optimized information and knowledge absorption. Remote access through XR training is easier than ever before, with the elimination of instructors and trainees needing to be in the same space simultaneously.
Enterprise-level hardware is more affordable than ever, and the latest tetherless headsets and equipment make it plug-and-play—no accurate technology background knowledge is needed to set it up. We can also integrate with your existing LMS systems for tracking and customization for your user base.
While one program cannot solve all your workforce challenges, creating unique VR programs will help you with the following:
- Attention
- Assessment
- Acquisition and Recruiting
- Retention and Training
You do not need an internal XR expert within your organization to begin. Groove Jones will be there every step of the way, from POC or MVP productions to fully realized enterprise solutions. We have helped some of the most recognized brands in the world implement XR into their IT or HR team’s workflow. From the initial proof of concept to the completion of enterprise development programs. Groove Jones will be your partner. We’ve launched more XR experiences than most studios in the space and will bring unique subject matter expertise to this production that will reduce your teams’ risk and increase the program’s success. We hope that this response reflects our sincere desire to earn your business.
Immersive Learning for the Future Workforce
- As remote workforce training becomes a reality, XR will be the future of education and training.
- Accelerated digitization changes skill requirements; the future workforce requires a more active and ongoing approach to training.
- By combining virtual environments and repeatable and standardized interactions, we can help provide experiential learning for individual workers’ needs.
- Benefits of XR-enabled immersive training include lower costs, increased employee engagement, and the ability to mirror real-life situations.
Groove Jones is an official partner with numerous hardware manufacturers, including HTC, Pico, Meta, Apple, Magic Leap, and Microsoft.
GrooveTech™ VR for Business Platform

Reduced Your Operational Costs
Organizations can cut expenses on employee travel and transporting equipment to training locations. Trainers themselves can also be part of the VR programming using our platform so that companies can reduce faculty costs.
Increased Employee Engagement and Retention
With the ability to build in scoring mechanisms and gamified levels, immersive XR training can be more engaging and fun. When trainees are connected and interested, it leads to better retention.
Mirror Real-World Situations Safely
We can create real-life situations safely. Immersive learning is effective at emphasizing things through visualization. By providing environments that mimic real-life situations, employees can reach more significant expertise in less time.
Several of our clients are currently using the platform, and we have also integrated it into Oculus’s Enterprise system. For more information, please reach out to us to learn more – https://www.groovejones.com/contact/
GrooveTech™ VR Dashboard and Multiuser Server for Leader Lead VR Training and Simulations

- Monitors multiple VR headsets simultaneously via a dashboard of user screens.
- Start and Stop Sessions
- Session Profiles
- Manipulate Interactive Components
- Display User Reports
Custom Hardware and Software Solutions
Our team has extensive experience modifying or enhancing hardware to meet software requirements. This includes custom haptics (touch and temperature) and smells.
XR for Business Client: Toyota Motor North America
Safety is Toyota’s priority, especially in a manufacturing environment surrounded by large, heavy equipment. Groove Jones created a VR training experience that utilizes Role-based Learning (RBL) to assist with this safety initiative. Role-based training is essential for employees to understand how to incorporate safety protocols into their daily work to avoid accidents. The VR experience contains different work environments like a manufacturing plant, a parts distribution center, and administrative offices. The User confronts unsafe practices, allowing them to observe and interact with virtual coworkers engaging in unsafe practices, which can lead to accidents. The program helps users understand that their approach can make the situation safer.
Check out the case study here – https://www.groovejones.com/toyota-role-based-learning-vr-program-for-safety-training/
XR for Business Client: Toyota Motor North America
Who said Machine Risk assessments for safety training had to be boring? Toyota Motors of North America brought on Groove Jones to produce and develop a VR experience that teaches team members about assessing risks associated with new equipment on the factory floor. The Machine Risk Assessment VR App allows a team member to view a sizeable mechanical piece of equipment, like a robotic arm on the factory floor, with potential safety hazards. In each user’s session, the app selects a set of potential hazards that they can explore and assess. The App was built to randomly select subsets of hazards each time a user runs the App. This introduces replayability – the user will not see the same dangers each time they are in the experience, allowing them to gain additional insight and training.
Check out the case study here – https://www.groovejones.com/toyota-role-based-learning-vr-program-for-safety-training/
XR for Business Client: Ideal Industries

IVRY Technologies is the start-up Virtual Reality (VR) initiative created by IDEAL INDUSTRIES, INC., a global enterprise with companies serving technicians and workers across various industries, from electrical to construction to aerospace to automotive.
Check out the case study here – https://www.groovejones.com/vr-platform-to-train-the-next-generation-of-students-for-electrical-trade-skills/
XR for Business Client: Be Pro Be Proud

Check out the case study here – https://www.groovejones.com/vr-experiences-to-recruit-next-generation-skilled-workforce/
XR for Business Client: Henkel Loctite

Check out the case study here – https://www.groovejones.com/automotive_vr_training/
XR for Business Client: Toyota

Check out the case study here – https://www.groovejones.com/toyota_tec_ar/
XR for Business Client: Givaudan

Check out the case study here – https://www.groovejones.com/givaudan-virtual-tastetrek-citrus-vr-tool-for-citrus-flavour-creation/
XR for Business Client: Rinnai

Check out the case study here – https://www.groovejones.com/rinnai_america_vr/
Our Services
- XR Strategy Consulting
- Concept and Creative
- User Experience – UI/UX
- Single Player and Multiplayer Expertise
- C#, C++
- Device Human Interface Guidelines
- Cross-platform development
- Unity and Unreal Engine
- VR and AR control and navigation
- VR and AR UI
- 360º Stills / Video / Interactive
- Physics
- Bluetooth Communications
- 2D Animation and Motion
- 3D Graphics and Game Physics
- Geolocation – Lat / Long + heading from magnetometer
- Camera Integration (Scanning, Photos, Augmented Reality Overlays)
- Voice Recognition (Speech to Text)
- Gyroscope and Accelerometer
- Augmented Reality – Camera, Location, Heading, Marker Recognition, 2D/3D Graphics
- Networking – Web Services, Multiplayer, Security
- Audio – Sound FX, Streaming, Vorbis/Ogg, Music
- Video – Local, Brightcove Streaming, HLS
- Asset Streaming and Downloadable Content
- Push Notifications – Local and Remote
- Social Integration – Facebook, Twitter, etc.
- Localization – Multi-languages
- Google App Engine – web services, big table database, chat, email, blob data storage
- Database, notifications, and cloud script
- AWS – Amazon Web Services
- Analytics








