With the advances in today’s mobile web browsers and operating systems, we can now deliver AR experiences through a mobile Web browser – no App necessary. The promise of using your mobile device and camera to unlock digital content is happening today. WebAR now allows you to utilize computer or data visualization without downloading an App. This works for both Android and iOS devices. Yes, all mobile phones.
We are an approved developer on all of the most popular WebAR SDK platforms.
- Zappar
- DeepAR
- 8th Wall
- TensorFlow
- Banuba
- Blippar
This is an experience we created for Constellation Brands – Modelo Especial. The experience does not need any special App to download. Just a mobile web browser. Link to case study – https://www.groovejones.com/modelo_ar_dia_de_los_muertos/
The customer journey is simple and easily integrated in-store, on the shelf, on-site, and out of the home. The customer sees the AR promotion as a call to action. They then access the Web page for the experience by using a QRCode, texting themselves the URL, or having them type in it. To activate the AR content, we need to ask them permission to allow the web page access to their camera. Once that is done, they can access the AR content. No App is needed. Web AR can utilize both SLAM (Simultaneous Localization and Mapping) and Image Recognition technologies to visualize your content digitally. Since it is a web page, we can add various web-enabled features and functionality to the AR experience.
“We’ve been consistently wowed by Groove Jones’ creativity and so impressed with how they have leveraged our software to build beautiful AR experiences. As proven by their case studies, the work is not only beautiful but effective too. They are certainly one of the leading immersive agencies globally.”
Max Dawes, Managing Director at Zappar
Videos of WebAR in Action
Client: Target
Link to case study – https://www.groovejones.com/bullseyes-ar-holiday-adventure-target/
Client: Callaway Golf
Link to case study – https://www.groovejones.com/callaway-golf-launches-in-store-ar-promotion/
Client: Dallas Mavericks
Link to case study – https://www.groovejones.com/nba-dallas-mavericks-web-ar-mural-featuring-kristaps-porzingis/
Client: Constellation Brands – Modelo
Link to case study – https://www.groovejones.com/modelo_ar_dia_de_los_muertos/
WebAR versus Social AR
Each platform has Pros and Cons. We have created a comparison chart of App AR versus Social AR versus WebAR. 
Our Services
- Strategy Planning for an Integrated Campaign
- Concept and Creative
- User Experience – UI/UX
- Design
- CGI
- Animation
- Post-Production and VFX
- Interactive Development
- Publishing for the Web
- Integrating with an on-pack or in-store retail experience
- Integrating with an on-site activation or experiential event
Advantages of Web AR for Your Campaigns
1. Wider Reach: Web AR works seamlessly across all devices, ensuring a uniform experience for users on any platform.
2. Flexible Deployment: Campaigns can still run on Facebook and Instagram, but with Web AR, we can link directly to richer, more dynamic AR experiences.
3. Enhanced Creative Potential: Web AR frees us from the constraints of platform-specific tools, enabling us to deliver more innovative and interactive experiences.
Social Ad Campaigns on Facebook or Instagram with AR
While native AR filters on Facebook and Instagram will soon disappear, our commitment to delivering cutting-edge AR experiences remains unchanged. We can still develop native social AR effects for platforms like Snap and TikTok, ensuring your brand continues to captivate audiences where they are most engaged.
For Facebook and Instagram, we will focus on leveraging Web AR experiences. Web AR allows us to create immersive, interactive experiences that can be accessed directly through a web browser without needing any app downloads. This approach provides several advantages:
1. Social Ad Campaigns: Brands can still leverage the power of social ad campaigns on Facebook and Instagram by simply including a link to the WebAR experience in their ad – and driving traffic to that experience.
2. Platform Independence: Web AR works across all devices and operating systems, ensuring a consistent user experience.
3. Seamless Integration: We can still run your AR campaigns on Facebook and Instagram, driving traffic directly to Web AR experiences that are just as engaging as native filters.