Upshot Agency worked with Groove Jones to create an AR experience for Constellation Brands’  Victoria Dia De Los Muertos campaign. The experiences allow consumers to bring a series of three custom bottle labels to life in celebration of the annual Mexican holiday. Each bottle highlighted a unique label artwork and animation. The experience created by Groove Jones is designed to work with WebAR, eliminating the need for an app.

Video of the Experience

WebAR allows consumers to activate the bottles through a mobile Web page on their phone, eliminating the need for a mobile App. Consumers scan the QR Code on the limited edition 12-pack, 6-pack, or individual bottle labels.

After confirming their age, consumers can activate the bottle by scanning the unique label designs.

Life Themed Bottle

Death Themed Bottle

Split Life and Death-Themed Bottle

Side of the 6 Pack Packaging

Side of the 12-Pack Packaging

Coasters are used for onsite activations and events.

Bringing Innovative Package Design to Life

Below is a view of the in-store retail signage for the activation.

 

Check out the other Constellation Brands campaigns we have worked on –

Corona WebAR Campaign for Custom Sneakers – https://www.groovejones.com/corona-webar-campaign-for-custom-sneakers/

Modelo Brings the Dia de los Muertos Celebration to Life with AR Campaign – https://www.groovejones.com/modelo_ar_dia_de_los_muertos/

Corona “Horns Up, Limes In!” AR Portal for UT Longhorns Games – https://www.groovejones.com/corona-augmented-reality-texas-football/

Modelo and UFC Fans Celebrate the Fighting Spirit with VR Campaign – https://www.groovejones.com/modelo_ufc_fighting_spirit/