Toyota Motors North America was looking for a fun and interactive way to promote Toyota Safety Celebration, a month-long event to promote safety awareness. The Toyota Cares team wanted to create a Web AR face game that would allow their team members to learn about potential trip and fall hazards within Toyota offices and industrial locations. The Toyota Safety Team drives and promotes safety in manufacturing, engineering, research and development, sales, logistics, and headquarters operations across Toyota Motor North America.
Prevent the Fall is a Web AR face game that highlights potential risks in industrial and office environments.
We needed to represent both team members that work within Toyota’s industrial locations like manufacturing facilities and warehouses and those that work within traditional office space. So we created the game to highlight both environments and represent the team members in each location.
Bilingual Game for a Larger Audience
The game spotlights CHIPS for English-speaking players and CAMBIO for Spanish-speaking players. When the game launches, the team member can select which language they want to engage with.
We created a WebAR face game experience that allows team members to learn about potential trip and fall hazards in their environments. This is a game that will use the individual’s mobile device and a mobile web browser.
Gamification – AR Face Game and a Leaderboard Created Competition Between the Toyota Manufacturing Locations
After scanning the QR Code with their phone’s camera, it launched a mobile Web AR face game. No App needed to play – the game experience uses Web AR, so it is playable on any mobile web browser.
The game is an endless path game where you must move your player back and forth, collecting positive items for points and avoiding safety or hazards along the way. Players control the game character with their face – tilt your head left or right to move from side to side to avoid hazards or pick up positive items. The camera recognizes your facial movements!
Points are awarded for distance traveled and for picking up positive items. Items to keep an eye out and to avoid include in an office – chair, stack of papers, trash cans, wet floors, boxes, and personal items like a backpack. Power-ups were activated by picking up flashlights, first aid kits, and fire extinguishers. In an industrial setting, team members should keep an eye out for oil spills, trash, screws, bolts, canisters, hoses, pallets, and brooms. Power-ups were activated by picking up safety gloves, hard hats, first aid kits, first aid kits, and protective eyewear.
At the end of the game, players can submit their scores to an online leaderboard to see how they ranked against other team members. Over 40 Toyota locations were represented. This increased competition between players.
Expect the Unexpected – High User Engagement!
Hundreds of Toyota Team Members played the game and learned about how to Prevent the Fall. Throughout Toyota Safety Celebration, the Toyota Safety team would highlight the daily and weekly winners.
Weekly winners were announced to the team members through digital announcements. The Top 10 winners received prizes each week. Players could appear multiple times on the leaderboard, but only ten individual winners were selected each week.
More info about Toyota – https://www.toyota.com