Groove Jones

AWARD-WINNING NEXT-GEN (AI, AR, VR, ML, XR, WebGL) COMPANY

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GrooveTalk

The Groove Jones GrooveTalk Podcast | Episode 8: The Future of Immersive Filmmaking

April 27, 2026

Sandbox

“Immersive Work Has to Earn Its Place” — Dan Ferguson on XR Storytelling, Purpose, and Impact

January 26, 2026

News

Doug Hogan Shares Insights on AI and VFX at VES Germany’s Megabrain Event

November 17, 2025

News

Inside the Major League Pickleball Moneyball Match: How Groove Jones Filmed Pickleball in Immersive Video for…

November 10, 2025

Sandbox

GrooveTalk Ep 4

The Groove Jones GrooveTalk Podcast | Episode 4: Jedi Names and Kraken Battles

October 17, 2025

News

Cure for Paranoia

Pioneering “No Brainer” Music Video with Cure For Paranoia – Shot on Blackmagic URSA Cine Immersive…

September 29, 2025

Tag - Brand Activation

Innovation Arena “Beat the Best” Basketball B2B Conference Experience

September 16, 2025

Tag - Award-Winning

FIFA

FIFA Club World Cup, “Get in the Game” Volumetric Scanner Fan Experience

September 12, 2025

Featured Work

Full body Tracking

Your Body as Controller: The Evolution from Kinect to Today’s AI-Powered Computer Vision Experiences

August 25, 2025

Sandbox

Keebler Superman

Bringing Superhero Magic to Life with Keebler and WebAR Game

July 15, 2025

Tag - Award-Winning

Scooby Doo

Scooby-Doo Character Studio an Interactive Customized Collectible E-commerce Experience

November 18, 2024

Tag - AI

lysol germane

People Magazine – Taye Diggs Lysol Germzone

November 18, 2024

News

Gladiator II

Pepsi My Roman Empire Selfie Experience for Gladiator II Movie

November 12, 2024

Tag - AI

NYWFF

AI Recipe App and Touch Screen Interactions for Invesco QQQ at the NYCWFF Event

November 6, 2024

Tag - AI

NYCWFF

Invesco QQQ’s Recipe for Innovation Kitchen Multiplayer Game at the NYCWFF Staring Chef Kwame Onwuachi

November 6, 2024

Tag - AI

Keebler mega Minions

Keebler’s Minion Augmented Reality Fudge Stripe Cookie Quest

July 1, 2024

Tag - Award-Winning

Invesco QQQ Innovation Arena – An Immersive AI-Powered Phygital Fan Experience for the NCAA Final Four…

June 10, 2024

Tag - AI

method aura ai

AI-Powered Aura Photo Experience at Coachella for Method

May 14, 2024

Featured Work

PRweek

PRWeek US Awards 2024: Best Promotional Event

March 16, 2024

News

air-aoke

Lysol’s Air-aoke Uses LED Tech to Showcase the Brand’s Air Sanitizer

November 5, 2023

News

Computer vision

Lysol Air-Aoke Interactive Karaoke Experience at Music Midtown Festival and the People’s Choice Country Music Awards

October 18, 2023

Tag - AI

AdWeek – General Mills Lets Shoppers ‘Creep to a New Beat’ in AR Cereal Game

October 17, 2023

News

Lysol

Trend Hunter – Lysol Debuts Air-Aoke Pop-Up to Showcase New Sanitizer’s Power

October 2, 2023

News

Keebler

Open For Magic sELFie Studio Uses AI Generative Art to Turn You Into a Keebler Elf

August 16, 2023

Featured Work

computer vision

Perot Museum of Nature and Science’s Bird Flight Game Experience

June 21, 2023

Tag - AI

Hermes Awards 2023

Groove Jones Wins 4 Awards in the 2023 Hermes Creative Awards

April 16, 2023

News

Charlotte Hornets

Charlotte Hornets Spectrum Center AR Mural Fan Experience

December 6, 2022

Tag - Brand Activation

Vega Awards

Vega 2022 Digital Awards – Groove Jones Wins Seven Awards

November 30, 2022

News

Disney

Holographic Projection Over Niagara Falls for Disney’s Avatar: The Way of the Water Trailer Release

November 17, 2022

Tag - Award-Winning

Salesforce

Multiplayer Gamified Experience Activation at Salesforce Dreamforce Event Showcases Ford Customer Success Story

November 14, 2022

Tag - Award-Winning

Swashbuckler makes its debut on Royal Caribbean’s Odyssey of the Seas Cruise Ship

August 1, 2022

News

FC Dallas

FC Dallas’ Fan Experience “Get In The Game” AR Mural

June 28, 2022

Tag - Award-Winning

Schwab

“Schwab Firebird” AR Experience for the Charles Schwab Challenge

June 22, 2022

Tag - Award-Winning

Spirit Halloween

Spirit Halloween In-Store Digital Displays and 3d Transformation of Jack Reaper Character

June 1, 2022

Tag - Brand Activation

FC Dallas

FC Dallas “Get In The Game” XR Avatar 360 3D Volumetric Scanner Fan Experience

April 1, 2022

Tag - AI

NBC

NBC Once In A Lifetime Olympic and Super Bowl AR Portal Experience

February 9, 2022

Tag - Brand Activation

Devils

New Jersey Devils Third Jersey Launch AR Campaign and Fan Experience

December 14, 2021

Tag - Award-Winning

New Jersey AR

NHL.com – Devils Unveil First Third Jersey

November 29, 2021

News

Digiday

Digiday – AT&T and 100 Thieves are bringing their partnership into the metaverse with the AT&T…

October 5, 2021

News

Volkswagen

Volkswagen of America WebAR for ID.4 U.S. Soccer Fan Events 

August 19, 2021

Tag - Brand Activation

Aurea

LED Volumetric Holodeck and VR Experience for Aurea Software at Mobile World Congress

July 16, 2021

Tag - Award-Winning

Hermes Creative Awards

Groove Jones’ Clients Win 5 Awards in the 2021 Hermes Creative Awards

April 22, 2021

News

BrewBound – Cerveza Victoria Brings to Life Dia de Los Muertos Holiday via Augmented Reality

October 26, 2020

News

Northern Kentucky Tribune – Virtual Reality Experience is State-of-the-art

October 13, 2020

News

2020 MUSE Creative Awards Winner

October 9, 2020

News

ARK ENCOUNTER VR

Animated “A Flood of Reality” VR Motion Ride Experience Launches at The Ark Encounter

September 14, 2020

Tag - Award-Winning

State Farm

State Farm’s NBA Comic Camera Fan Activation Using Generative Art

June 7, 2020

Tag - AI

BLOOLOOP – How St. Louis Aquarium at Union Station is educating, engaging and entertaining guests during…

April 30, 2020

News

Event Marketer – Extreme Personalization

April 20, 2020

News

ATT

XR Avatar Station for AT&T’s Game Fan Engagement At DreamHack

April 4, 2020

Tag - AI

Sleep Number Wins Silver For Event Marketer Experience Design Technology Awards

February 7, 2020

News

ATT

XR Avatar Scanner for AT&T at the NBA All-Star Game in Chicago

January 29, 2020

Tag - AI

Perot

Perot Museum of Nature and Science – Origins: Fossils from the Cradle of Humankind – Interactive…

November 1, 2019

Tag - Entertainment

Denver nuggets

Denver Nuggets stars Jamal Murray and Nikola Jokić Come to Life in AR Mural

July 9, 2019

Tag - Brand Activation

FX

FX Networks 3DMe Comic-Con XR Avatar Scanner Volumetric Capture Experience

May 23, 2019

Tag - AI

Groove Jones Wins OBIE Award for Dallas Mavericks OOH Campaign

May 23, 2019

News

wingstop

Mobile Marketer – Wingstop lets fans ‘video bomb’ its TV ad

May 21, 2019

News

modelo ufc vr

Groove Jones Builds Virtual Reality Fighting Game for UFC and Modelo

April 22, 2019

News

Modelo

Modelo and UFC Fans Celebrate the Fighting Spirit with VR Campaign

April 17, 2019

Tag - Brand Activation

Dallas Mavs

Dallas Mavericks Commemorates Dirk Nowitzki’s Retirement with AR Fan Engagement

April 16, 2019

Tag - Award-Winning

Wing Stop

The Wingstop VidBomb – Putting Flavor Fans into Their Own Socially Shareable Commercial Spot

March 25, 2019

Tag - Award-Winning

ATT

AT&T Connects Golf Fans with Jordan Spieth through Magic Leap and Interactive Experiences at Pebble Beach…

February 27, 2019

Tag - Brand Activation

AT&T Magic Leap

Monterey Herald – Virtual Golf Reality: A Great Way to Stay Dry

February 11, 2019

News

Sleep Number

Sleep Number Super Bowl LIII Fan Engagement

February 6, 2019

Tag - Award-Winning

Ford

Ford Motor Company is Using a Gamified VR Experience VR to Demonstrate the New Co-Pilot360™ Safety…

January 22, 2019

Tag - Brand Activation

Henkel-Loctite

Using VR for Training Employees and Educating Customers for Aftermarket Automotive Repairs

November 28, 2018

Tag - Brand Activation

AT&T

AT&T The Winning 11 Decision Day Sweepstakes HTML 5 Site

October 23, 2018

Tag - Brand Activation

Mastercard

Mixed Reality Golf Activation for MasterCard and American Airlines Transports Travelers to Exciting Destinations

August 13, 2018

Tag - Brand Activation

FX

Augmented Reality Experience for FX Networks American Horror Story Comic-con FXHIBITION

July 23, 2018

Tag - Award-Winning

Sleep Number

Sleep Number’s Super Bowl Fan Engagement is a Huge Hit

January 31, 2018

Tag - Award-Winning

Under Armour

Under Armour and the U.S. Army All America Football Team VR Experience

November 28, 2017

Tag - Brand Activation

Visionworks

Visionworks VR Baseball at the Little League World Series

August 18, 2017

Tag - Brand Activation

USA Today – 5 awesome tech takeaways from SXSW

May 3, 2016

News

nascar vr

AgencySpy – Office of Baby Asks ‘How Close Is Too Close?’ in VR Project for XFINITY,…

March 11, 2016

News

McDonalds

McDonald’s SXSW VR Activation

March 10, 2016

Tag - Award-Winning

Comcast VR

Comcast Xfinity Daytona 500 NASCAR Racing VR Experience

September 9, 2015

Tag - Award-Winning

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