Groove Jones is an official developer of AR lenses and filters for Facebook, Instagram, Snapchat, and TikTok. We work directly with these platforms’ advertising business teams, Agencies, and Brands to bring their social AR concepts to life. Since we are an official social platform developer, publishing these filters and lenses on the media is free. Our work has been viewed over 20 Million times across these platforms and has garnered many industry creative and technology awards.

Developing a native AR experience on social platforms directly can kick-start any mobile campaign. These experiences can then be organically launched via a brand’s owned social media channels or combined with a media campaign to amplify your reach. The AR experience is integrated into your social channel and is easily accessible by your followers. You are giving them a tool to create content to share and post through it, tapping into their news feed as well.

Approved Developer for Snapchat and TikTok

As an approved developer, we create AR experiences directly on social media platforms, such as Snap Studio (SnapChat) and Effect House (TikTok). By building an experience on a platform, there is no cost for publishing or hosting. Our team of Social AR experts will explain the differences between each platform and help you develop a strategy to achieve your desired results.

Above is an AR experience we created for ConAgra’s SlimJim team for a Comic-con activation – https://www.groovejones.com/slim_jim_macho_man_ar/ Our work has been featured as a Snap “Lens of the Day,” a feat only accomplished by studios that breakout and demonstrate genuinely creative thinking. We’ve created premium face filters, image recognition experiences for use with on-pack or in-store retail interaction, AR Portals, and AR games for some of the world’s most recognized brands.

Integrating Into a Mass Media Campaign

We have developed campaigns that leverage one or several social platforms simultaneously. We’ve integrated the AR experience into commercial broadcast commercials and OOH companion campaign pieces to create a fully integrated solution. This includes a successful strategy to drive customers to their preferred social platforms.

Below is a 30-second commercial spot for Baylor Scott & White Health, which drove customers to an Instagram, Facebook, and TikTok AR experience. Case study – https://www.groovejones.com/your-goals-start-here-a-dallas-stars-ar-experience/

“Groove Jones took the vision I had and perfectly executed it. The lens was a huge success, and Snapchat featured it on their community lens section with over 600k views in 24 hours.”

– JAdam Ruehmer, Director, Fan Engagement Strategy Warner Records