Quick Quack Car Wash Haunted Web AR Game Experience

Quick Quack Car Wash is a company that provides exterior car washes. The company is based in Roseville, California, and has operations in Utah, Texas, Colorado, Arizona, and California, with over 140 total locations. Every year they celebrate Halloween with their Annual Haunted Car Wash. This year they summoned Groove Jones to stir up Count Quackula’s Mobile Haunt – an interactive Web AR experience for their customers. The game is a Halloween promotion for customers to use while visiting any Quick Quack location.

Fun and Challenging Mobile Web AR Game

Players have a specific amount of time (determined by the actual Car Was location) to blast away as many creepy creatures emerge from the haunted portals! Simply tap the blast button at the bottom of the screen.

The water meter will appear on the right as players can either tap on the blast button or hold down on it for 3 seconds at a time but don’t use all of your water at once! You’ll have to wait another 3 seconds for your water meter to refill.

Players receive 50 points for every bat blasted or 100 points for every ghoul, crawler, or phantom. Watch out for the creepy crawlers as they’ll move around your screen. Occasionally, an arrow will appear to guide players toward any flying phantom.

Easy Accessibility to Play – No App Needed

After scanning the QR Code with their phone’s camera, it launches the AR game. No App needed to play – the game experience uses Web AR, so it is playable on any mobile device. At the end of the game, players can share their scores on their Facebook accounts to compare scores with their friends and family.

Concept Art

Below are some initial concept art and sketches of designs during the production. We needed to take the Quackals mascot logo artwork and convert that into a 3d asset.

The Groove Jones concept team needed to update Quackal into the Count Quackula character.