To generate awareness and to drive traffic to their booth, the Pure Storage marketing team turned to Groove Jones to develop their FlashBlade VR App. There are over 1.8 billion mobile phones that can play VR content. The Pure Storage team wanted to leverage this existing base to show off their new FlashBlade product.
“We had a few weeks to develop the App,” says Dan Ferguson. “Luckily, we have an existing tech platform that Pure Storage could leverage. This helped reduce our production schedule, lower their risk, and give them everything they sought.”
This allowed us to display a beautiful 360º virtual showroom with their new FlashBlade hardware in full 3D. The user could interact with the FlashBlade hardware and pull up key features and attributes important to the marketing team.
The App works with or without a virtual reality headset. Anyone who downloads the App can view it in full frame. If you have a headset, you can view it in Left-Eye and Right-Eye mode, producing a beautiful stereoscopic viewer.
We can display stereoscopic video inside the 360º VR Showroom on an oversized “Omni Theater” style viewing area. Participants can control the content using Gaze Controls, removing the need for any 3rd party hardware or controllers.
Tech Savvy Audience
Pure Storage provides software-driven storage technology for IT customers, a tech-savvy audience. The Pure Storage marketing team wanted to drive awareness of their latest hardware product, the FlashBlade, for a series of trade shows. Before the show, Pure Storage branded cardboard viewers were sent to attendees with a link to download a custom VR mobile App.
The App is available for both Android and iOS devices.
