STN Digital joined forces with Groove Jones to assist their client, NBC Sports, in launching an innovative activation to commemorate a truly remarkable event for NBC. This event is set to happen when the Olympics and the Super Bowl coincide on the same day, marking a “Once in a Lifetime” occurrence that promises to captivate audiences worldwide.
Through this collaboration, STN Digital and Groove Jones aim to create an unforgettable experience that highlights the unique synergy of these two major sporting events. By leveraging their combined expertise and creativity, they are committed to delivering a high-impact activation that resonates with viewers and reinforces NBC Sports’ position as a leader in sports broadcasting. This partnership is not just about celebrating a rare event; it’s about crafting a memorable narrative that will be remembered for years to come.
Fans can step into an AR world in the center of an Olympic celebration in Beijing or on the football field for the Super Bowl and take a selfie.
Fans who attend on-site events can scan a QR Code to launch the 360 Explorer mode experience. After activating the camera effect, fans will be placed within a 360 portal on top of a snowy mountain in Beijing, where they can stand in front of a ski run or an Olympic winner stand.
They will be transported to a Super Bowl celebration scene by swiping a toggle button.
Selfie Camera Moment
Fans can then go into selfie mode by tapping the camera icon on the screen and posing in their favorite location to create a sports moment to share on social.
Sports fans who do not attend one of the on-site activations can visit https://nbconceinalifetime.com and experience it remotely. The experience is for mobile phones, so if you visit the site on a desktop or laptop computer, you will be greeted by a landing page that will provide a QR Code to scan and activate with your mobile device.
