GrooveTech™ – Comprehensive Emerging Technology Platform Created for Brands and Advertisers

GrooveTech™ is our technology platform designed to create immersive, engaging experiences that captivate audiences and drive meaningful interactions. Developed by Groove Jones, it seamlessly integrates advanced technologies, providing advertisers and institutions with a robust set of features to connect with their target audiences in new and impactful ways. Whether through our AI Personalization Engine that powers Generative AI photo booths or our advanced Computer Vision capabilities, GrooveTech enables brands to deliver “WOW!” moments that resonate deeply with consumers and differentiate them from competitors.

By licensing GrooveTech, companies gain access to cutting-edge tools that enhance brand visibility and foster stronger customer engagement. The platform is designed to maximize ROI by creating shareable, memorable experiences that keep brands top-of-mind. Additionally, GrooveTech’s scalability and customization options allow advertisers to tailor campaigns to suit their unique goals, ensuring each activation aligns perfectly with their brand identity and desired outcomes. For forward-thinking companies looking to stay ahead in a competitive digital landscape, GrooveTech offers unparalleled opportunities to captivate audiences and turn engagement into measurable success.

XR Avatar Scanner™ – Our Award-Winning Portable Volumetric Scanner

Our XR Avatar Scanner™ is the next generation of audience engagement for events. Our proprietary volumetric camera system creates animated digital doubles of your guests. Then, it integrates them into a personalized video, AR avatar, or customized interactive game where they are the star. It’s unlike anything else on an event floor. Learn more here – XR Avatar Scanner – https://www.groovejones.com/scanme/

AI Personalization Engine™ – A Generative Photo and Video Platform for Marketing and Fan Engagement

AI Personalization Engine™ – A Generative Photo and Video Platform for Marketing and Fan Engagement

Generative Art and AI power merge technology and creativity, offering unprecedented opportunities when harnessed with advertising, sports fan engagement, pop culture promotions, or customer activations. Groove Jones developed the AI Personalization Engine™ platform to solve this challenge and create GenAI Photo and Video Booth experiences that deliver amazing takeaways for your customers.

Integrating a photo booth into the footprint of your event space or on your website is easy. It adds an engaging and innovative element of technology that helps you generate excitement and drives engagement. Learn more here — https://www.groovejones.com/ai-personalization-engine

Avateer™ – CGI Real-Time Character Puppet Animation System

Imagine having an interactive show featuring a CGI host that can interact with your audience in real time. The Groove Jones Avateer™ system is one of the most advanced digital puppet and show systems. The platform was originally launched for the Otter Chat Show at the St. Louis Aquarium and can be white-labeled with your animated character and environment. Case study – https://www.groovejones.com/otter-chat-an-interactive-animated-show-at-the-st-louis-aquarium

The Avateer system makes creating interactive shows featuring a computer-generated host character easy, allowing you to engage in innovative and real-time conversations with your audience. The technology behind the Avateer™ system combines live puppetry and computer animation using computer vision facial tracking of your subject matter expert, allowing the CGI character to have dynamic discussions with guests in real time. Learn more here — https://groovejones.com/avateer-cgi-real-time-character-puppet-animation-system/

FanScan™ – Mobile Face Scan Personalized Avatar Creator

Imagine creating personalized avatars of your customers or fans in seconds, allowing them to play in a game or see themselves in a fantastic video. Our FanScan™ mobile web system can superpower your next activation. An avatar is a representation or embodiment of a person in a virtual or digital form. The FanScan system can create a personalized 3D mode of your guest and generate a CGI avatar online, such as a video game, social media platform, or virtual reality setting. No special hardware or equipment is needed.

Learn more about the FanScan™ here – https://www.groovejones.com/fanscan-mobile-face-scan-avatar-creator/

More About GrooveTech

The GrooveTech platform is secure, reliable, and flexible – allowing our clients to configure a strategic solution that will support their marketing objectives. Our system is built upon best-in-class technology, providing a comprehensive and speed-to-market solution for this emerging market.

360º VR Engine Mobile/Desktop
Multiplayer System (Up to 8 Players at a time)
Spectator Mode Display Systems allows guests to view the action
Leaderboard (Scoreboard) Systems
User Analytics
4D Compatibility
Social Share Integration
In-App Customer Acquisition
Portable Volumetric Scanner
AR Avatar Creator
Digital Content Distribution

We delivered a leaderboard system for our client’s sleep number that they used at CES and multiple Super Bowls. Kaite Couric, pictured above, as you can see, she crushed it.

Our guest registration system can be modified to collect unique data for each customer’s activation. We can also opt-in users to our client’s email CRM to create databases for future marketing efforts.

VR Game Engines to License

We have a variety of game engines ready to license for your events. Customize them with your branding for a unique experience. We can save you time and money by leveraging an existing game engine. Plus, you know you minimize your risk because the engine has been battle-tested.

Home Run Hitter
Quarterback Challenge
Light Strike
Cornhole
Arcade Artist
Target Shooting
Drawing

Below is an example of our Arcade Artist engine that can be customized for a truly one-of-a-kind branded experience.

From customizing the entire environment to dropping in branding elements, we can create a solution for any budget. We can also lease the equipment for your tour or event and train your brand ambassadors to deliver a best-in-class event.

For more information on our available game engines, reach out and get in touch. Contact us anytime.

Single Player and Multiplayer Applications

Having multiple people within the same environment is a compelling application. And they can do this without having to be physically near each other. We can connect multiple people within a VR experience from remote locations.

Our multiplayer system is scalable. Up to 8 people at a time can play together at the same time.

VR Showroom App

GrooveTech is a 360º virtual reality engine that supports fully interactive experiences and mobile VR applications. We support all modern-day VR headsets, including – HTC Vive, Meta, and Cardboard.

Below is a high-level overview of our Showroom App that allows for full 360º orbital playback and the ability to render content within the environment. This field-tested and battle-proven tech lowers your risk, increases your speed to market, and reduces your costs of creating something from scratch.

Do you have any questions and want to get in touch? Contact us anytime.

PC 360º VR Engine – Tethered VR Experiences

HTCVive
Meta
Pico

Our 360º PC Engine creates real-time rendered experiences that and are generally used at on-site activations or for deployment through the Valve Steam or Oculus Store.

Mobile 360º VR Engine – Untethered VR Experiences

Meta Quest
Google Cardboard
Apple iOS and Android

Our 360º Mobile Engine allows VR to be experienced on iPhones and Android devices. These VR experiences are generally used at on-site activations using Google Cardboard. They can also be deployed through the iTunes Apple Store or Google Play.

Analytics

We can provide metrics to track how users interact with your VR experience. From tracking unique users and session times to specific in-experience events, we can provide your team with meaningful analytics that is often needed to understand the ROI for your campaign.

Are you using VR for education? We can track user activity for training and demonstration purposes to ensure your message is seen and understood.

Fully Customized

Every client has unique needs that require a flexible platform that enables them to accomplish their goals. GrooveTech allows our team to leverage features you want that have been tested in the field. From capturing data to creating fully branded activations, your experience will be uniquely yours.

Works With Google Cardboard

Creating an experience for Google Cardboard is an economical way to allow a large audience to see your content. We can help you with all aspects of creating a campaign that uses cardboard viewers – from finding the right cardboard partner to leveraging technologies that make it easy for your audience to order and receive their cardboard viewers.

Customer Acquisition Feature

Capture the demographic content of your user base by allowing them to order a cardboard viewer directly in the app. This is a great incentive for taking quick surveys, gathering additional information, or asking them to join your email list for future marketing endeavors.

Location-Based Activation Friendly

We’ve created some of the largest location-based activations around the world, and GrooveTech has helped drive the success of these events. From system planning and logistics to determine the number of devices needed to manage the throughput at your event, to have our trained brand ambassadors work the events.

We can also lease you the equipment, so you don’t need to buy and manage hardware.

Guest Registration and Notification

The VR experiences we create for our clients are seen at some of the largest events – from the Super Bowl to NASCAR races to SXSW. How do we manage crowds from 100 to 1000? We utilize tech to make things easy. From guest reservation systems that allow us to text a guest when we are ready for them to managing scheduling times for participants, we have solutions that fit any need.

Photo Social Sharing

Want to give your audience the ability to capture and share their experience? GrooveTech includes social share technology that gives users the ability to share their experience with all the major social channels, including Facebook and Twitter. This can consist of customized postings to the user’s social pages, branded overlay images and sharing the video of the actual VR experience.

Takeaways

Sometimes you may want to give your audience something they can take away. We have the ability to print out what you just experienced on-site. These can be collectible postcards of your audience with the headsets on or what they saw in VR. Make a great memento of your event.

YouTube

Are you looking for a way to share your VR content with the masses? We can deploy your VR content to multiple channels, including YouTube, via their 360º Video Platform. Distribution via YouTube gets you access to a large audience that can view your content on their desktop browser.

Or we can create a custom PR video that showcases your event.