Groove Jones has been awarded “Best AI Workflow for Production” at the 2026 AARON Awards for its DICK’S Sporting Goods FOOH Holiday Campaign. The production highlighted the colab for the Crocs + NFL Collection at DICK’s. The AARON Awards recognize global excellence in AI-driven creativity, with this category specifically honoring the systems and workflows that enable AI to perform at a true production level.
Recognized for Real-World Production Excellence
The Best AI Workflow for Production category recognises the systems behind the work, including the thinking, structure, and execution required to bring AI to a true production level. Groove Jones’ submission stood out to the jury for its clarity, robustness, and ability to deliver high-quality outputs in a real-world production context.
The campaign combined generative AI with traditional VFX to create a cinematic faux out-of-home (FOOH) experience, featuring oversized NFL-themed Crocs appearing in DICK’S Sporting Goods retail locations during the holiday season.
By developing a scalable workflow that balanced speed, control, and visual fidelity, Groove Jones demonstrated how AI can move beyond experimentation into dependable, production-ready use.
Client: DICK’S Sporting Goods / Crocs
Production: FOOH Holiday Campaign for Crocs NFL Collection
Category: Best AI Workflow for Production
Case Study: https://www.groovejones.com/dicks-sporting-goods-fooh-holiday-campaign-crocs-nfl-collection
Advancing the Standard for AI Workflows
The AARON Awards were created to define a global benchmark for creative intelligence, and this recognition underscores Groove Jones’ leadership in building AI systems that deliver at scale. This win highlights a broader shift in the industry: success with AI is no longer just about creative outputs, but about the workflows that make those outputs possible, repeatable, and production-ready.
Learn more about the AARON Awards here – https://www.aaronawards.com/