The American Advertising Awards is the industry’s largest and most representative competition, attracting over 40,000 entries annually in local AAF Ad Club competitions. Its mission is to recognize and reward the creative spirit of excellence in the art of advertising. Groove Jones was recently recognized by the District 10 Awards Judges and garnered 3 awards – https://aaf10.org/american-advertising-awards/.
Conducted annually by the AAF, the local Ad Club phase is the first of a three-tier national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards—recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the American Advertising Awards national stage. Entry in your local Ad Club competition is the first step toward winning a national ADDY.
Entering the American Advertising Awards supports the entire advertising industry because the AAF and its local and district affiliates use the proceeds to enhance advertising through public service, internships, advocacy groups, advertising education, and consumer awareness.
The most creative entry in each category is selected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A Gold ADDY recognizes the highest level of creative excellence and is considered superior to all other entries in the category. Entries also considered outstanding and worthy of recognition receive a Silver ADDY. The judges determine the number of awards given in each category based on the relative quality of work.
Groove Jones took home three awards.
GOLD AWARD
Client: Toyota Motor North America
Production: Toyota Crown Virtual Showroom
Category: General – Automotive
Case Study: https://www.groovejones.com/toyota-crown-webgl-interactive-experience/
SILVER AWARD
Client: Ferrero SpA and the Keebler Company
Agency: Advantage Unified Commerce
Production: Open For Magic sELFie Studio
Category: Creative Innovation-AI Creative Integration
Case Study: https://www.groovejones.com/open-for-magic-selfie-studio-ai-generative-art/
SILVER AWARD
Client: Baylor Scott and White Health
Agency: Launch Agency
Production: Motivotter
Category: Consumer Campaign-Local
Case Study: https://www.groovejones.com/your-goals-start-here-a-dallas-stars-ar-experience/