Event Marketer – THE BRIEF: GLAMBULANCES AND HOLOGRAM CHEFS

THIS HIGH-TECH GAME TURNED FOODIES INTO SOUS-CHEFS AT THE NYC WINE & FOOD FEST

The kitchen of the future came to life at the 2024 Food Network New York City Wine & Food Festival, presented by Invesco QQQ, in Brooklyn, thanks to Invesco’s futuristic culinary game and interactive cooking app. The brokerage firm’s “Recipe for Innovation Kitchen” experience was a two-player cooking competition played on interactive touch screens that blended digital gameplay with real-time gestures. The experience took place inside a volumetric stage spanning three floor-to-ceiling LED walls that displayed the digital kitchen environment.

With a hologram of chef Kwame Onwuachi serving as host (and the real chef making an appearance, too), players became his sous-chefs and were challenged to prepare one of the chef’s custom recipes in a fast-paced game. The experience could be enjoyed by onlookers, too, with a large display showcasing what the players were doing on their touch screens that allowed bystanders to be part of the action.

Those who participated in the game were tasked with ingredient selection, preparation (they chopped, diced and prepared ingredients based on Onwuachi’s instructions), and plating the dish to match the chef’s design. A photo of the plated dish was then sent to them via email for social sharing.

Beyond the Recipe for Innovation Kitchen, Invesco QQQ presented an interactive cookbook viewer and AI-powered recipe app within its two-floor booth. The cookbook viewer allowed attendees to explore detailed dishes on a large touch screen, while the app allowed them to select ingredients and generate personalized recipes. If only figuring out what to cook for dinner for the rest of our lives were that easy. (Partners: TH Experiential; Episode Four; Groove Jones)

Originally appeared on EventMarketer.com – https://www.eventmarketer.com/article/brief-glambulances-hologram-chefs/

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