Denver Nuggets stars Jamal Murray and Nikola Jokić Come to Life in AR Mural
Western Union wanted to highlight its partnership with the Denver Nuggets this season through an interactive AR (augmented reality) mural experience installation at the Pepsi Center. Groove Jones was tapped to bring the mural to life.
The AR experience is part of a fan engagement campaign that takes place on-site.
The mural art was created by local Colorado artist Pat Milbery. Pat has worked on several murals throughout the Denver area and was selected to make the “Our Home. Out Team.” mural, which incorporated the Denver skyline, the new Western Union building, and the Rocky Mountains.
The interactive mural is located within the Pepsi Center, outside of Section 142 seating. The activation area includes the mural and the giant yellow door used in the traveling “Yellow Door” campaign throughout the summer months – https://www.groovejones.com/western_union_social_ar/.
The mural also features an interactive floor, illuminating various graphical elements with LED lights built into the structure. Tigris Marketing helped coordinate the team’s efforts, which consisted of Pat Milbery, Groove Jones, and the mural installation partner, Activate.
Posing with Denver Nugget Stars
Denver Nugget fans can pose with Denver Nugget stars Jamal Murray and Nikola Jokić by launching their phones and activating the Facebook AR filter.
In order to launch the experience, we directed fans through a specially built landing page that connected them to the correct filter.
The filter was developed using IR (Image Recognition) to activate when it sees the wall mural. Once activated, the Denver skyline animates and rises out from the wall. Then Jamal Murray and Nikola Jokić appear on opposite sides, where they pass the ball to each other. Then Jamal Murray breaks out his signature “Blue Arrow” celebration shot with fun visuals.
The filter is available through Facebook and was developed using Spark AR.
Not in Denver? You Can Still See the Denver Nuggets in Augmented Reality on Your Phone.
To participate, you’ll need to have two devices available – a computer/tablet and a mobile device.
- Be sure to download the latest version of Facebook onto your mobile device.
- Access our special Facebook Camera Filter using your mobile device. (Clicking on the link will prompt your mobile to launch the Facebook app.)
- Pull the below image up on your computer or tablet screen.
- Once the filter loads, point your mobile camera at the image below and unlock the animation
The production was launched via a social media campaign on both Western Union’s and Denver Nuggets’ Twitter and Facebook pages and onsite at the Pepsi Center via a brand ambassador team that helps run the experience during games.
