The American Advertising Awards are the largest advertising awards program in the United States. Renowned judges from around the nation judge the local competition to determine who receives the honor of Gold, Silver, and Bronze ADDY Awards. Groove Jones is thrilled that our work received 4 Silver Addy Awards this year.
We worked directly with the American Heart Association on the Hands-Only CPR VR campaign, which won a Silver, and with TRG on the Charles Schwab Interactive Murals, which won three awards.
ONLINE / INTERACTIVE – SILVER
Category: Virtual Reality – Single
Client: American Heart Association
Title: Hands-Only CPR VR
Agency: Groove Jones
Case Study – https://www.groovejones.com/the-whynauts-perot-museum/
ONLINE / INTERACTIVE – SILVER
Category: Virtual Reality – Single
Client: Charles Schwab
Title: Interactive Murals
Agency: TRG & Groove Jones
Case Study – https://www.groovejones.com/ar-ooh-campaign-schwab-investing-themes
ONLINE / INTERACTIVE – SILVER
Category: Digital Creative Technology – Mobile Interaction
Client: Charles Schwab
Title: Interactive Murals
Agency: TRG & Groove Jones
Case Study – https://www.groovejones.com/ar-ooh-campaign-schwab-investing-themes
ONLINE / INTERACTIVE – SILVER
Category: Digital Creative Technology – User Experience
Client: Charles Schwab
Title: Interactive Murals
Agency: TRG & Groove Jones
Case Study – https://www.groovejones.com/ar-ooh-campaign-schwab-investing-themes
About the AAF Dallas
As the voice of advertising, the DAL, created in 1908, became the principal force in the advertising industry. It worked toward the development and enforcement of a code of ethics that promoted good taste and truth in advertising. A century later, the DAL is still committed to the principles envisioned by its early pioneers.
Fred Johnson, the dynamic and energetic second DAL president, used his extensive printing operations, including an advertising agency, to help form advertising clubs in other cities. He also arranged for the DAL’s membership in AACOA (Associated Advertising Clubs of America), now the AAF (American Advertising Federation).
The Dallas Ad League is the city’s oldest continuously operating service organization, meeting regularly for the past 100 years. The League has set the pace of progress in civic activity while expanding Dallas’s advertising influence throughout the region and the nation. Although the DAL was the first, many organizations that followed, such as the Rotary Club, the United Fund, the Better Business Bureau, and the Salesmanship Club, all had roots in Dallas Advertising League membership.
If you’re looking for award-winning service, give us a call today!