Groove Jones

AWARD-WINNING NEXT-GEN (AI, AR, VR, ML, XR, WebGL) COMPANY

  • About Us
  • Case Studies
  • Capabilities
  • News
  • Awards
  • Sandbox
  • Careers
  • Contact Us

April 13, 2019

CBS 11 – Dallas Mavericks Celebrate What Could Be Dirk Nowitzki’s Final Home Game

The original article appeared on the Dallas Fort Worth CBS 11 site on April 5, 2019 – https://dfw.cbslocal.com/2019/04/05/mavericks-celebrate-dirk-nowitzkis-final-home-game/

CBS Augmented reality

DALLAS (CBSDFW.COM) – The Dallas Mavericks are celebrating all things Dirk Nowitzki over the next week as the legendary player wraps up his 21st season in Dallas.

Many fans, players and coaches around the NBA suspect Nowitzki will retire after this season, although he hasn’t said so himself.

Throughout the season, fans in other NBA cities have paused to give Nowitzki standing ovations in what they believed would be their final time to see him play.

Here’s what’s happening in downtown and the American Airlines Center:

41.21.1. AUGMENTED REALITY WALL IN DOWNTOWN DALLAS

The back of the YMCA building (601 N Akard), which can be seen from the intersection of Field Street and Ross Avenue, has been taken over with an incredible 68’ x 193’ Dirk Nowitzki mural and augmented reality activation. Fans are directed to Mavs.com/AR to access instructions and once activated, Dirk comes to life with 21 shots from all 21 of his historic seasons.

Dirk Nowitzki AR

The creative and technology studio Groove Jones produced the AR experience, with creative direction from the Dallas Mavericks, by taking both photo and video assets to bring the animation to life. The wallscape will be active through April 13th and fans are encouraged to share their experiences through social media using the hashtag #mavsAR.

For more information on the wallscape, please visit Mavs.com/AR.

Related Posts:

  • Dallas Innovates: Presenting the First-Ever AI 75:…
  • BizBash - Men’s Final Four 2025: See How These…
  • Event Marketer - Sponsors Deliver Dream Courts,…
  • “Immersive Work Has to Earn Its Place” — Dan…

Application Development

  • Apps – Mobile, Desktop and Touchscreen Development
  • Mobile App Development
  • Custom Desktop App Development

AR (Augmented Reality)

  • Social Camera Effects, Filters, and Lenses for Facebook, Instagram, TikTok, and Snapchat
  • Web AR
  • AR Scavenger Hunts and Treasure Hunts
  • Mobile AR Apps
  • IoT / HMD AR and AR Glasses Development for Apple Vision Pro, Magic Leap, and HoloLens
  • AR for Print – Murals, Posters and Packaging

VR (Virtual Reality)

  • VR Content Creation – Live Action 360 Video Production Services
  • VR Content Creation – CGI and VFX

Spatial Computing

  • Spatial Computing App Development

Video and Camera Vision Technologies

  • Video and Camera App Development – Social Share

WEB DEVELOPMENT

  • Web Site, HTML5, and WebGL Development

3d OOH Billboards (Anamorphic and Forced Perspective Ads)

  • 3D OOH Billboards (Anamorphic and Forced Perspective) Ads

GrooveTech™ – License our Technologies

  • What is GrooveTech™
  • AI Personalization Engine™
  • AR Object Toolkit
  • Avateer™ – CGI Real-Time Character Puppet Animation System
  • FanScan™ – Face Scan Avatar Mobile System
  • XR Avatar Scanner™ – Portable Volumetric 3d Scanner

FROM THE EXPERTS

  • Custom VR Training Systems for Immersive Learning and Safety
  • Custom AR Experiences for Digital Marketing
  • Social AR 101 – An Insider’s Guide to Social Augmented Reality
  • Facebook, Instagram, TikTok AR Filters and Snapchat AR Lenses
  • What is WebGL?
  • Holograms 101 and Their Use in Today’s Marketing
  • AI Prompts for Generative Art – Midjourney, DALL-E, and Stable Diffusion
  • 3D Billboards 101 – Anamorphic and Forced Perspective OOH Campaigns

QUESTIONS?

Feel free to reach out.
Contact Us

Related Posts:

  • Dallas Innovates: Presenting the First-Ever AI 75:…
  • BizBash - Men’s Final Four 2025: See How These…
  • Event Marketer - Sponsors Deliver Dream Courts,…
  • “Immersive Work Has to Earn Its Place” — Dan…

Oops. This is embarrassing. Visit https://www.groovejones.com for more help.

(214) 749-0094 EMAIL US

© 2025 Groove Jones, Inc. | Groove Jones is an award-winning creative technology company specializing in emerging technologies (AI, AR, VR, WebGL) for marketing, training, and entertainment. https://www.groovejones.com/privacy-policy/