Amazon Using AR to See Fashion and Fitness Everywhere with Pop-Up Experience

Groove Jones helped Amazon use AR (Augmented Reality) to celebrate the new year at a health and wellness event in New York. The private event included some of the top fashion social media influencers and bloggers in New York. iPads were set up around various stations at the event so that the guests could interact and engage with the AR experience.

Users could view the Mission Fashion outfits and different workout routines through AR.

Influencers could then take photos or record videos of the experience to share on their social platforms.

Links to the items were available for purchase.

Watch the Behind the Scenes Video Showing how We Created this AR Experience

The experience was built using Apple’s new ARKit technology. This technology enables iPhone and iPad devices with iOS 11 to view and interact with specially built AR content. Below are images from the production, which involved motion capture and 3d scanning of the talent.

The scans of the talent were captured using a rig of 130 DSLR cameras, all precisely calibrated to capture each critical area of geometry we needed. A complete surround camera array instantly captures all the necessary geometry and texture information. Each instantaneous capture yields around three gigapixels of surround data to create a high-quality 3D model.

The app included features for users to place the talent’s 3D animations anywhere on a flat surface. The user can then set the desired workout routines and cycle through various Mission athletic wear designs.

Special thanks to the Amazon Fashion team!