We recently teamed up with Baylor Scott & White Health and the Dallas Stars to create an AR experience featuring one of the biggest “stars” of the Stars, Jake Oettinger. As the team’s goalie, Oettinger always stays focused, motivated, and determined, which makes him the perfect voice to encourage fans to get and stay healthy by leveraging their team spirit to live better.

Working with Dallas AR and VR experts Groove Jones, we developed a look-alike Oettinger in the form of a mini-AR Jake. Only it isn’t actually Jake: It’s his inner voice, which we named Motivotter, a combination of his nicknames, “Otter” and “motivation.”

The experience allows users to place Motivotter on any surface, next to anything they’ve achieved or want to achieve. Like eating healthier, working out more, walking their dog—you name it, Motivotter is there celebrating your victories with cheers, back flips, and a variety and dance moves.

To launch the experience, we partnered with award-winning director John Suits to create a teaser-like trailer introducing Motivotter to fans. The film, along with numerous digital and OOH executions, invites users to “Unleash Motivotter” through Instagram or TikTok, with all executions driving to motivotter.com.

As the official healthcare partner of the Dallas Stars, Baylor Scott & White Health is proud to leverage this partnership to inspire fans around Dallas to achieve their goals – big or small.

To date, the Motivotter filter has received over 70 million impressions and engagement time averages over two minutes.

Full Case Study

Case study – https://www.groovejones.com/your-goals-start-here-a-dallas-stars-ar-experience/

Originally appeared in AdAdge on April 14, 2023 – https://adage.com/creativity/work/stars-goalie-jake-oettinger-invites-you-get-motivated-motivotter/2485356