Most Effective Advertising Campaign
Akbank and Hype – Axess: I’m Feeling Lucky
Buxbo and Yodel Mobile – Buxbo’s bespoke advertising campaign
Nando’s and S4M – Driving Diners Into Restaurants With S4M
SEAT and S4M – S4M Drives SEAT to Stand Out in a Crowded Automotive Market
Sky, Mediacom and Venatus – Sky: Four Kids and It
UFC and AdColony – UFC and AdColony’s Knockout Mobile Campaign

Most Effective Anti-fraud Solution
Integral Ad Science – FMCG giant Avoids Over 32m Fraudulent Impressions With IAS
Kochava – Fraud Audit Identifies Bad-acting Networks
Mobupps – Dostavista
TrafficGuard – Game-changing Mobile Ad Fraud Prevention

Most Effective App Install Campaign
Akbank and Hype – Tosla: the Generation T
Kunlun and Bidease – Programmatic User Acquisition For A Mobile Game
MISTPLAY and Tapjoy – Multi-Reward CPE, Video to Install
Splink Industries and Yodel Mobile – My Theory Test App by James May Launch

Most Effective Augmented Reality/Virtual Reality Campaign
7-Eleven and Zappar – Fall Football
McDonald’s and Creata Germany – Superspace AR
Modelo and Groove Jones – The Modelo Dias de los Muertos AR Mural

Most Effective Integrated Campaign
Greenpeace UK, VDX.tv & Opticomm Media – Video-driven Experiences
Lynx, Mindshare and Venatus – Lynx Ice Chill

Most Effective Launch Campaign
Akbank and Hype – Tosla: the Generation T
Brown Forman (Jack Daniels), TabMo and Spark Foundry – Introducing Jack Apple…a Refreshing Take on Whiskey
Gymshark and Yodel Mobile – Gymshark Conditioning App Launch
Nissan, AdColony and Resolution Media – Nissan Patrol Conquers Mobile Video
Splink Industries and Yodel Mobile – My Theory Test App by James May Launch
Times Radio and Redbox Mobile – The Times Radio Launch

Most Effective Location Campaign
Coca-Cola and Waze UK – Waze Retail Locations Christmas Sponsorship Campaign
Gousto, TabMo and the7stars – Gousto Commuter Location campaign
InMarket – InMarket’s Moments Platform Powers STIHL’s Breakthrough Moment
Modelo and Groove Jones – The Modelo Dias de los Muertos AR Mural
Nando’s and S4M – Driving Diners Into Restaurants With S4M
Yves Rocher and Uberall – ‘Near Me’ Brand Experience

Most Effective Messaging Campaign
Akbank and Hype – Axess: I’m Feeling Lucky
Asda and Airship – Asda Boosts Conversions and Shopper Loyalty with Web Notifications
Greenpeace UK, VDX.tv & Opticomm Media – Video-driven Experiences
PureGym and Braze – PureGym Cross-channel Promotional Campaign
T-Mobile Netherlands and Velti – Boosting Revenues with AI Campaigns
UN/WHO and Vungle – Ads for Social Good

Most Effective Performance Marketing Campaign
Akbank and Hype – Tosla: the Generation T
Aldi and Waze UK – Attracting People in Store and staying Top of Mind
Fastik and Admiral Media – Fastik Intermittent Fasting App Campaign
Mobupps – Dostavista
Shell and Waze UK – Waze Wins Shell’s Head-to-head Test
Unionbank, AdColony and OMD Philippines – Bank the Way to Live by UnionBank

Most Effective Retail or FMCG Campaign  
Asda and Airship – Asda Boosts Conversions and Shopper Loyalty with Web Notifications
Beiersdorf Indonesia (Nivea), AdColony and OMD Indonesia – Nivea #SentuhanIbu World of Imagination
Coca-Cola and Waze UK – Waze Retail Locations Christmas Sponsorship Campaign
MANSCAPED and Tapjoy – Tapjoy CPA, Rewarded Ads Campaign
Nando’s and S4M – Driving Diners Into Restaurants With S4M
US Lotto Pennsylvania and LoopMe – PA Lottery Powerball Mega Millions Display

Most Effective Use of Data
Akbank and Hype – Axess: I’m Feeling Lucky
Bango – Bango Audiences
Huawei, LoopMe and Wavemaker: P40 Global Series Launch
T-Mobile Netherlands and Velti – Boosting revenues with AI Campaigns

Most Innovative Campaign  
Activision Blizzard Media – How Activision Blizzard Media Took Jumanji to the Next Level
Capitec Bank South Africa and Sea Monster Entertainment – Livin’ It Up Campaign
SEAT and S4M – S4M Drives SEAT to Stand Out in a Crowded Automotive Market
Sky, Mediacom and Venatus – Sky: Four Kids and It
T-Mobile Netherlands and Velti – Boosting revenues with AI Campaigns
United International Pictures Philippines, AdColony and Mindshare Philippines – Sonic the Hedgehog, Catch Him If You Can