Groove Jones Wins OBIE Award for Dallas Maverick’s OOH Campaign
The original article appeared on the OBIEAwards.org site on May 21, 2019 – http://obieawards.org/Current-Winners
OAAA has revealed the winners selected from 134 finalists for the 2019 OBIE Awards. Now in its 77th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) advertising medium. Campaigns were chosen from 18 different categories, including advertiser product, digital design, engagement, and customization.
Groove Jones worked with Clear Channel on the campaign.
View Case Study on the production – https://www.groovejones.com/dallas_mavericks_ar/
Experiential
Year: 2020
Agency: Groove Jones
Category: Experiential
Award: Bronze OBIE
Advertiser: The Dallas Mavericks
Brand: The Dallas Mavericks
Title of Work: Slam Dunk with Augmented Reality
ABOUT THE AWARDS
The OBIE Awards are one of the oldest and most prestigious honors for creative excellence in advertising. The OBIE name is derived from the ancient Egyptian Obelisk, a tall stone structure that was used to publicize laws and treaties thousands of years ago. Many historians consider the obelisk as the first true form of advertising.
Sometimes a simple idea is enough to express an emotion or message. In fact, sometimes a simple idea can be worth an OBIE Award. These winning campaigns need no explanation, and that’s exactly why they are OBIE Award winners.
The 77th OBIE Awards ceremony will be held in Las Vegas, Nevada on Tuesday, May 20th during the 2019 OAAA/Geopath OOH Media Conference + Expo.